Sunday, October 18, 2009. 5 Ways to Improve Your Direct Mail Copy. 1 Relate to your prospect as well as promoting the product. Anecdotes, stories of success and testimonials engage your prospects with the element of human interest. These accounts allow consumers to relate to your product and envision themselves using it. 2 Back up your claims with facts. 3 Put in research time.

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This site is marked private by its owner. If you already have both of these, great! Larr; Back to WordPress.

Friday, July 10, 2009. Supply Chain News - Cool Tool. In my last blog entry I bemoaned my inability to figure out how to aggregate business news stories that were specific to supply chain issues. As I was comparing results from Bing.